<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>fix journalism &#187; advertising</title>
	<atom:link href="http://www.fixjournalism.com/category/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.fixjournalism.com</link>
	<description>a conversation about journalism's future</description>
	<lastBuildDate>Wed, 30 Mar 2011 18:35:13 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Re: When is advertising journalism?</title>
		<link>http://www.fixjournalism.com/news/re-when-is-advertising-journalism/</link>
		<comments>http://www.fixjournalism.com/news/re-when-is-advertising-journalism/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 22:23:20 +0000</pubDate>
		<dc:creator>Michael Higdon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fixjournalism.com/?p=650</guid>
		<description><![CDATA[In response to the previous post, Brian Duggan, Donica Mensing and I began an interesting disucssion via email. The question: Is advertising capable of being journalism ever?&#8221; Brian Duggan said: Ads provide objective information, yes, but to what degree? Does that baked potato in your Locals BBQ ad always look picturesque for every customer? Ask yourself [...]]]></description>
		<wfw:commentRss>http://www.fixjournalism.com/news/re-when-is-advertising-journalism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When is advertising, journalism? Sometimes</title>
		<link>http://www.fixjournalism.com/news/when-is-advertising-journalism/</link>
		<comments>http://www.fixjournalism.com/news/when-is-advertising-journalism/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 21:26:32 +0000</pubDate>
		<dc:creator>Michael Higdon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fixjournalism.com/?p=644</guid>
		<description><![CDATA[A lot of people in the hardcore journalism world don&#8217;t think advertising is journalism (it&#8217;s threatening) and many people don&#8217;t believe advertising should be in journalism schools. But I think advertising is journalism and belongs in J-schools. Advertising can serve the same purposes and affect the same goals as journalism when done a certain way [...]]]></description>
		<wfw:commentRss>http://www.fixjournalism.com/news/when-is-advertising-journalism/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>News coffee shop revisited: reviving public spaces</title>
		<link>http://www.fixjournalism.com/news/news-coffee-shop-revisited-reviving-public-spaces/</link>
		<comments>http://www.fixjournalism.com/news/news-coffee-shop-revisited-reviving-public-spaces/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 20:39:00 +0000</pubDate>
		<dc:creator>Michael Higdon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business models]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.fixjournalism.com/?p=595</guid>
		<description><![CDATA[In imagination land, we'll partner with Comma Coffee, a locally owned coffee shop in Carson City. We'll go with the original idea, where Swift partners to put Nevada Appeal newspapers and a Nevada Appeal reporter in the coffee shop almost all day. We have Online Community Managers (OCMs), so let's say it's one of those people.

That reporter/OCM gathers news, talks to people, answers questions (even just common questions about town goings-ons), reports, moderates, etc. <strong>He/She is the community hub - the all-knowing journalist.</strong> But he/she is only the all-knowing journalist because of time spent with the community members. So really, the OCM is a facilitator between customers who buy coffee for breakfast and customers who buy at lunch.

Also, we buy one of those nice big flat screen TVs (about $1000 to $1600) and<strong> start selling advertisements on a rotating screen.</strong> As an incentive, it also includes specials in that coffee shop with nice food photography compliments of the ad staff. Nothing is better than a photo of a greasy croissant sandwich or steaming coffee when it comes to making point of purchase sales.

In addition to ads,<strong> let's stick news headlines on that screen.</strong> Not unlike <a href="http://robcurley.com/2009/06/10/billboards/" target="_blank">Las Vegas Sun's billboards</a>. 

<a href="http://robcurley.com/2009/06/10/billboards/"><img title="Las Vegas Sun digital billboard" src="http://media.lasvegassun.com/media/projects/curley/billboards/boxing-full.jpg" alt="Las Vegas Sun digital billboard posts news headlines throughout Las Vegas. We can do this smaller. (Photo courtesy of Rob Curley)" width="500" /></a>
On top of that, if there's breaking news using Twitter or Cover it Live (or other live tools) let's put the <a href="http://www.nevadaappeal.com">Nevada Appeal's</a> Twitterfall on it too. People in the coffee shop could participate from their mobile phones or laptops and see it live.

[Click the headline to read more ...]]]></description>
		<wfw:commentRss>http://www.fixjournalism.com/news/news-coffee-shop-revisited-reviving-public-spaces/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>If your newspaper is still relevant, why would it close?</title>
		<link>http://www.fixjournalism.com/journalists/if-your-newspaper-is-still-relevant-why-would-it-close/</link>
		<comments>http://www.fixjournalism.com/journalists/if-your-newspaper-is-still-relevant-why-would-it-close/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 02:41:35 +0000</pubDate>
		<dc:creator>Annie Flanzraich</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Business models]]></category>
		<category><![CDATA[Journalists]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Readers]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.fixjournalism.com/?p=528</guid>
		<description><![CDATA[The &#8220;future of journalism&#8221; discussion usually gets framed in the context of editorial content. We ask questions like: &#8220;how can we better connect with readers?&#8221; &#8220;how can we use technology to build communities?&#8221; &#8220;how do we ingrain ourselves into the conversation of existing communities?&#8221; or &#8220;how do we become a vital part of readers&#8217; lives?&#8221; Some [...]]]></description>
		<wfw:commentRss>http://www.fixjournalism.com/journalists/if-your-newspaper-is-still-relevant-why-would-it-close/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

