I walked up to the imaginary doctor and interviewed him using my Evernote (btw, you need this if you’re a journalist, not just for iPhone) voice recorder. He told me Michael Jackson was in critical condition.
When I hit save on Evernote, it automatically uploaded the sound file to the web. Annie has access to my Evernote account and watched it load live, then saved it to her computer, briefly trimmed it down, uploaded it to SoundCloud.com (YouTube for audio) and Tweeted the sound clip embeded on the L.A. Times website with a nutgraf.
Total time for first breaking news report: 10 minutes
While I waited in the waiting room, the editor and I coordinated my and the L.A. Times tweets using a synced Tweetdeck (iPhone app + her desktop app). I tweeted extra details while the editor spread the word.
As people retweeted us, we retweeted them with #truth
People who lied (or abused the hash tag) were retweeted with #untruth so that people would ignore them and continue to retweet our reports.
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but what you can do for SND