About a year ago, I and many others suggested making an iTunes for newspapers but we see now that that might not be such a great idea considering the music industry and a million other blog posts about paying for stories. iTunes also would prohibit the type of content possible and revenue potential considering Apple would ...
In response to the previous post, Brian Duggan, Donica Mensing and I began an interesting disucssion via email. The question: Is advertising capable of being journalism ever?” Brian Duggan said: Ads provide objective information, yes, but to what degree? Does that baked potato in your Locals BBQ ad always look picturesque for every customer? Ask yourself ...
A lot of people in the hardcore journalism world don’t think advertising is journalism (it’s threatening) and many people don’t believe advertising should be in journalism schools. But I think advertising is journalism and belongs in J-schools. Advertising can serve the same purposes and affect the same goals as journalism when done a certain way ...
I walked up to the imaginary doctor and interviewed him using my Evernote (btw, you need this if you're a journalist, not just for iPhone) voice recorder. He told me Michael Jackson was in critical condition. When I hit save on Evernote, it automatically uploaded the sound file to the web. Annie has access to my ...
It irks me that our industry is currently having a debate about who the customer is; readers or advertisers. The above Harvard Business blog talks about finding out how people read, something I’ve been whining about for a year now. A very anthropological, anti-focus group approach is what he suggests. I’d agree. Annie points out that ...
In imagination land, we'll partner with Comma Coffee, a locally owned coffee shop in Carson City. We'll go with the original idea, where Swift partners to put Nevada Appeal newspapers and a Nevada Appeal reporter in the coffee shop almost all day. We have Online Community Managers (OCMs), so let's say it's one of those ...
So let's get this straight: Only teens don't like frustrating, hard to use websites, only teens don't like irrelevant, useless information, only teens don't like liars and only teens want to use information they find for more than personal knowledge? I don't understand how the website suggestions are any different than how anyone at any age ...
Journalists write stories. Most stories are intended to convey information. The strategic thinking that should be the next step — who needs this information, how might they act on it, how will they find it, how will they share it, how is it useful to them? — gets little attention in most newsrooms. This piece ...