fix journalism a conversation about journalism’s future

It irks me that our industry is currently having a debate about who the customer is; readers or advertisers. The above Harvard Business blog talks about finding out how people read, something I’ve been whining about for a year now. A very anthropological, anti-focus group approach is what he suggests. I’d agree. Annie points out that [...]

Register now for Thursday’s Webinar and learn how to manage a new generation of staffers.

The Baby Boomers Generation — also known as Gen Old — is reshaping your newsroom. How do you get the best work out of your youngest staffers?
Join me, of Fix Journalism for Managing Old Folks: Helping the Old Generation of Journalists Succeed in Your Newsroom.

This one-hour Webinar will:

• Identify who falls into this generation and understand how they have come to be defined
• Identify contributions Baby Boomers can make in the newsroom
• Describe five keys to helping Baby Boomers succeed
• Offer tips to put their talents to work for your news organization
• Explore how to turn the success of Baby Boomer staffers to your newsroom’s advantage

Sign up now for Managing Old Folks and learn how to successfully manage your staffers to create a more productive newsroom and a more satisfied work force. When Old Folks succeed, your whole newsroom benefits.

Stay tuned for our webinar next week:

Managing Women: How to Help the Women in your Newsroom Succeed.

• How to identify the women in your newsroom and how they have come to be defined
• Identify contributions women can make to your newsroom
• Describe five keys to helping women succeed
• Offer tips on how to put their talents to work for you
• Explore how to turn women’s success to your advantage

OR

Sign up for News University’s webinar: Managing Millennials: Helping the Next Generation of Journalists Succeed in Your Newsroom

Seriously?

Journalists write stories. Most stories are intended to convey information. The strategic thinking that should be the next step — who needs this information, how might they act on it, how will they find it, how will they share it, how is it useful to them? — gets little attention in most newsrooms. This piece [...]

At the Poynter Institute we were asked “Why do you do journalism?” Why, amongst all the hell we endure through the economy, through reader scorn, low pay and crazy hours, do you do journalism? For some people it’s a moment; a tangible anecdotal moment. For others it’s a purpose or a concept or a goal. [...]

Follow me @MikeHigdon or follow the new hashtag #naaf09

Kim Pearson, a guest contributor on E-Media Tidbits at Poynter, writes the following about the need for more computational thinking in journalism: There’s no longer an argument about whether journalists need to be digitally literate. Today, newsgathering requires the ability to write programs that scrape public records databases and design interfaces that make the information [...]

Working for a newspaper in today’s economy is like being in an abusive relationship. It has its brilliant highs —  experimenting with new technologies, connecting with readers like never before, getting the story first and right, building lasting relationships with sources and colleagues and becoming the articulate, hard-hitting reporter you always knew you could be. [...]

I know this is just a typo, so I took the news organization’s name out. Anyway, it’s kind of an interesting accident, don’t you think?