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	<title>fix journalism &#187; clicks</title>
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		<title>Re: Mass vs. Niche media</title>
		<link>http://www.fixjournalism.com/readers/re-mass-vs-niche-media/</link>
		<comments>http://www.fixjournalism.com/readers/re-mass-vs-niche-media/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 06:36:34 +0000</pubDate>
		<dc:creator>Michael Higdon</dc:creator>
				<category><![CDATA[Readers]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[clicks]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[penetration]]></category>

		<guid isPermaLink="false">http://www.fixjournalism.com/?p=137</guid>
		<description><![CDATA[Donica wrote in the previous entry: &#8220;we now measure clicks and know with certainty that what we thought people were interested in is rarely supported by the evidence.&#8221; I would say the measure of clicks is widely useless in measuring reader salience for a few reasons (in some cases). For one, a lot of important issues proliferate [...]]]></description>
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