Posts Tagged ‘experiment’

Part 2: Discoveries and highlights, where journalists and IDEO intersect

DISCOVERIES AND HIGHLIGHTS

How might we?

The rest of the day was spent identifying a series of problems in journalism. I unfortunately can only speak for my group but I think these were important points:

  • News is horribly fragmented/decentralized
  • Journalists produce for journalists because there is no reliable system of feedback from readers
  • If readers need to learn “media literacy” there is a design flaw in media

With these and other problems, we must ask “how might we do X?” This is the part where we get to be wild and crazy. Here you come up with questions surrounding these problems.

Brainstorm

On day two we get to brainstorm ways to solve these how might we questions. For these we thought of a few ideas:

  • Decentralized news: Create a system that allows people to get all of their news in one place.
  • Journalists for journalists: Create a people’s choice awards for journalism. Pulitzer Prizes are all well and good but not when they don’t measure the impact of a story on a community. Or do a reality show about journalism where people can vote on their stories or journalists (Las Vegas Sun internship on TV). Or make a system, such as Spot.Us where readers assign stories instead of editors

[...]

Re: If you build it they won’t come

That’s an interesting statement:
“I want to see how many people will be driven to the site without a journalist.”
Isn’t it marketing that drives most people to a site? Your pitch is a marketing call, not a journalistic one. The best way to make it bigger than Soup is to write about it in the Sagebrush, [...]