Better question: What isn’t Google doing?
Google operates, at this point in time, as if the Web is the be-all-end-all of communication. If the Web disappeared Google would die. Consider this more carefully. Google’s entire operation is Web based. News, however, is cross-platform: TV, radio, Web, paper. If the Web died, news would survive.
That’s an important distinction. Google is not inventing new forms of communications, they are innovating current forms of communication. But sadly, news is neither inventing nor innovating. [...]
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but what you can do for SND